The Environmental Issue of Overpopulation Essay Example

The Environmental Issue of Overpopulation Paper According to the Environmental Protection Agency, overpopulation occurs hen a populations density exceeds the capacity of the environment to supply the health requirements of an individual. In other words, overpopulation happens when the amount of individuals exceeds the amount of resources the individuals require in order to satisfy their most basic needs. Overpopulation has become an issue because our earth can only provide so much for the sustained of every human life. In the past, more industrialized and populated countries have been main contributors to the pollution and plundering of the Earth. The united Nations reports that population increases have slowed and even stopped in places such as North America, Japan, and Europe. Still, the growth in population of places such as sub-Sahara Africa and south and western Asia has been a significant factor in the increase of the worlds population. Industrialized countries in the past have done their share of plundering and polluting. But today most such problems occur in developing countries commonly called the Third World, which also happen to be the areas of greatest population growth (Nat Ego). The global population rises at the rate of 78 million people per year. A problem within the problem of overpopulation is the fact that the fastest growing countries are the least able to afford their large populations. Africans population has tripled since 1 960 and continues to grow the fastest. Europe had twice as many people as Africa in 1960. By 2050 experts estimate there will be three times as many Africans as Europeans (Nat Ego). The idea of more people may not seem like a big deal, but it is a huge deal when everyones most basic needs cannot be met because there are too many people. We will write a custom essay sample on The Environmental Issue of Overpopulation specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Environmental Issue of Overpopulation specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Environmental Issue of Overpopulation specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The tied Nations believes that as the 21 SST century approaches, ore than a billion people will lack their most basic needs. Nearly three-fifths of the 4. 8 people in developing countries lack sanitation and other needs as it is. In 1 798, British economist Thomas Malthusian proposed the theory that population growth would surpass that ability to produce food, and this, he said, would lead to war, famine, and disease (Nat Ego). Pollution, exploitation of natural resources, and deforestation are just a few of the effects of overpopulation. Another negative aspect of overpopulation is the issue of waste management. More people means more waste, and more waste means hat a serious innovation in waste management must occur. Otherwise the poor management of waste will lead to massive disease outbreaks. Besides this, more waste also means more pollution. Every year the United Nations observes a World Population Day. On this day there is great fanfare, the government officials issues statements regarding depopulation programs, and the media has a field day with the talk of depopulation methods. Many people are apprehensive in regards to the subject of overpopulation and some blame overpopulation as the real cause for poverty and underdevelopment. However, there are those that dont view the subject as a threat and that the facts should be thoroughly reviewed before making such claims. Doug Allen, dean Of the school Of Architecture at Georgia Institute Of Technology, believes that overpopulation isnt a serious concern seeing as how architects and urban design experts dont even consider the theory when they build their models. He also goes on to cite the falling birthrates in urban populations such as Italy as further proof. Many researchers have claimed that the problem is not too many people and that contrary to popular belief, oral population growth is actually declining. According to UN figures, the 79 countries that comprise 40 percent of the worlds population now have fertility rates too low to prevent population decline. According to Dry. Strolled of SST. Josephs College in Renewals, Indiana, by meaningful measure the world is actually becoming relatively less populated (Jan). Despite the belief that the world is not becoming overpopulated, the worlds population has been increasing since the eighteenth century. Population has risen six-fold in the past 200 years and this has been made possible by explosions in productivity, resources food, information, communications, science, and medicine. Supposedly, the six-fold increase is thus dwarfed by the eighty-fold in world output during the same 200-year period. The current overpopulation hysteria began in the sixties with Paul Earlier who wrote the book The Population Bomb and frightened millions with prophesies of starvation, death, and destruction (Jan). Earlier predicted increases in famine, dwindling and rising expenses of natural resources, piles of waste, and environmental destruction, all of which are occurring as we speak. According o the U. S. Census Bureaus International Data Base, by the year 2050, India will replace China as the worlds most populated country (Hovel). This will happen as a result Of each countrys rapid population growth rate. If India and China continue to grow at their current rates, their countries will become overpopulated and their resources will become jeopardized. The president of the Population Institute, Lawrence Smith, believes that the worst possible result of overpopulation would be the admonishment of fresh, clean water (Hovel). I completely agree with this because obviously no living organism an be so without water. Fresh water is a valuable and diminishing resource. Two percent of the earths water is fresh and 1. Percent is frozen in polar ice caps and glaciers. A huge issue we will have in the near future is how the increasing population will share less than half percent of the earths usable freshwater. With that said, uranium will also become a valuable and diminishing resource because the nuclear power generated by uranium is used to run seawater desalination plants (Mills). One of the biggest issues with the grow ing population rate is that it means there will be many more mouths to feed. As of right now, we do not have enough food to do that, so we will need to grow more. To grow more food, we will need to yield to arable lands and find more fresh water, and we will also need more nuclear energy (uranium). Potash will also become a valuable and diminishing resource because it is one of the microinstructions essential for plants to grow and thrive. Potash is a major source Of potassium, which is found in every plant cell. The increase use of plant nutrients will be most effective in increasing crop yields in the face of an increasing global population and water shortages (Mills). In conclusion, overpopulation has a number of effects and will cause a myriad of chain effects. Scientists, economists, and investors alike all see vital issues aroused by the growth in our population. It is a serious matter because it will lead to the exhaustion of our already diminishing natural resources as well as disease outbreaks and even more pollution. Technology has struggled to keep up with and tend to the problem of overpopulation, yet the challenge to find more efficient and environmentally friendly ways to preserve the earth and feed the world still remains. Our natural resources must be reserved and seed efficiently.

Crafting the Argument Essay from Beginning to End

Crafting the Argument Essay from Beginning to End Crafting the Argument Essay from Beginning to End Argument essays require more than research and writing skills to be effective. You need to be able to collect information, analyze the information for the argument, and form an argument based on research. To write an argument essay, you need to create an evidence based position on the argument and be able to write it clearly to convince the audience of your side. You need to make sure you follow the steps of essay writing by brainstorm, prewriting, outlining, rough draft, and revision. With an argument essay, you have additional steps to gathering evidence to support your position, creating your position on the argument, and disputing the other side of the argument. Start off strong The start of your essay, or your introduction, needs to be informing and attention grabbing. Essays need strong statements at the beginning in order to catch the readers attention. These strong statements are known as hooks. Hooks sound like their job, because their function is to draw in the reader. These openers need to be exciting and informing. Background information of your problem is need to help your reader understand the problem and why it is important. Any type of essays need a thesis statement. Thesis statement presents your position in an argument paper. Planning to stay focused Essays need to be planned to stay on point and not get off topic. Outlines can be a good way to help you focus on your argument and to cover your position completely. A good argument has three or more strongly developed claims. Claims are statements you make to support your argument. Each claim needs to be backed up by evidence. Evidence can be found in the books and articles where you find your support for your position. The other side of the argument A strong argument addresses the other side of the argument. You have to be able to address their position and show that it is wrong. The best argument is what that is proven by your evidence it is right and the other side is proven to by wrong. Finish strong Now you have opened your argument, proven your argument, and disproven the other argument then the next step is to finish your essay strong. You need to restate the importance of your issue, not just the issue. Tell your audience why they need to take action. Explain to them what the world is like if they do not take action. Essays need good closure in order to end your argument well. If these steps are overwhelming to you, you can always reach out to Master Essays. We have a number of services to help you along the way and can be reached at 1-800-573-0840.

Review the general applications of monoclonal antibodies,emphasising Essay

Review the general applications of monoclonal antibodies,emphasising their advantage and limitations with specific examples - Essay Example They have received usage in the areas of medicine, molecular biology and biochemistry; when used in the field of medicine, they are identified from the end of the name of the non-proprietary medicine, is identified because it contains –mab in its name. This paper will explore the general applications of monoclonal antibodies, and the discussion will offer more emphasis to their limitations and advantages. Discussion Monoclonal antibodies are used in the field of medicine for the detection of different varieties of toxins, drugs or hormones. When used for this general purpose, they are aimed at the target area in the body of the individual. For example, when used to detect or stop the growth of cancer cells, these antibodies are targeted at the specific proteins found on the surfaces of some cancer cells. When injected into the body of the individual, these monoclonal antibodies locate the cancer cells and then attach themselves to the given cancer cells or antigens (Kontermann , 2005). In some cases, they are used on their own and in others conjugated with other substances. When naked monoclonal antibodies are injected into the body, they bind themselves to the target receptors or the antigens found on the cancer cells being targeted (Yarbo, Wujcik and Gobel, 2011). The advantages of using monoclonal antibodies include that when they are used to target some types of cancer cells, they will attach themselves to the particular receptors of the cancer cells, and then they stop the continuation of the growth of cancer cells. Some of the examples used for this purpose of treating cancerous growth include rituximab (Biburger, Weth and Wels, 2005). Rituximab is used for this curative purpose to treat some types of B-cell on-Hodgkin lymphoma. The second monoclonal antibody type is trastuzumab, which is used for the treatment of HER2-positive cancerous growths on breasts (American Cancer Society, 2008). The disadvantage of using monoclonal antibodies is that they can be attached to toxins, which are made from plants or bacteria. In the case that they are used to transport these toxins, the toxic element is likely to affect the targeted cancer cells as well as the normal cells of the patient (Yarbo, Wujcik and Gobel, 2011, p. 558-560). Towards resolving this issue, researchers are in the process of researching for antigens that affect the cancerous cells only, and not the normal cells. Monoclonal antibodies are used in the medical processes of radioimmunotherapy and radioimmunodetection of cancer, where some of the new variants of the antibodies can be targeted at the cell membranes of the cancerous cells of a patient (Goldenberg et al., 2006). The advantage of monoclonal antibodies when used for this purpose includes that they help in enhancing the background ratios of tumours and they also aid the delivery of higher dosages, as compared to the case when they are directly conjugated for use with other compounds (Rossi et al., 2006). The disa dvantages of using monoclonal antibodies in this manner include that the functionality of many of the drugs that have been developed is not approved by health and drug testing organizations. One of the new cancer drugs based on the working of monoclonal antibody technology is Ritoxin, which was approved for use in health institutions, by the FDA in November 1997 (Salvana and Salata, 2009). Monoclonal

Personal statement for PHD admission Essay Example | Topics and Well Written Essays - 500 words

Personal statement for PHD admission - Essay Example Likewise, my Bachelor’s degree represented a total GPA of 3.13; with a major in Computer Engineering. Pior diplomas and associate’s degrees were earned in Computer Networking Techniques and Mechanical Technology; with respective GPAs in excess of 3.7. As can be noted from this cursory examination of prior scholarship, my interests in this field have not come to me recently; instead, they have been the result of a lifelong interest in science and technology; as well as an overarching interest in how efficiency can be achieved and greater usefulness represented to broader humanity from existing and newly developed technologies. As I am currently within my very last semester of my Master’s program, I am only taking one course at the current time; ECE602. As such, with all of my available free time devoted towards achieving the highest grades possible within this particular course, I am confident that my GPA will increase from the point that has been listed currently. A further rational for seeking to apply for this Ph.D. program is contingent upon the fact that I have a great deal of familiarity working with Professor Chien; an individual who has proved instrumental in guiding me throughout my graduate work thus far. Upon asking him as to whether or not he would work with me as a potential graduate student, Professor Chien readily agreed. This is partially due to the fact that I have had a long working relationship with him over the course of ECE471, ECE487, and ECE488; all of which I served as a TA for him. Furthermore, my working relationship with Professor Chien extends beyond merely working as a TA; as last summer Professor Chien inquired as to my availability for TASI (Transportation Active Safety Institute). While working on this project, I worked closely with both Professor Chien and stakeholders within Toyota as we worked to develop a car safety project that utilized distance sensors as a means of effecting safety

Database Administration -2 Essay Example | Topics and Well Written Essays - 1000 words

Database Administration -2 - Essay Example The database administrator would have the above given skills in order to perfectly perform his/her roles and responsibilities to manage the information system database in an organization. It is pertinent to mention here that these are the basic and fundamental skills of a database administrator; therefore, the database administrator must have these skills in addition to the specific skill set requirement of the organization (CWJOBS, n.d). The database is considered accurate if the values stored in the fields of the database are correct. As the organizations rely and presume that the information that is input into a database is faultless as well as accurate. Therefore, the design of the database should be accurate and reliable that will not only help to achieve new business ideas, but also play vital role in promoting the organizational goals. It is sure, if the data gathering and storing process is malfunctioning, the established data will be incorrect as well; this process is known to be as Garbage in Garbage Out (GIGO) (Rushinek & Rushinek, 1985). Updated and current data have been always important for any organization; therefore, the stored data has to be updated and current with respect to the requirements of the organization. The end users of the database have to be aware of any variation of a standard update schedule of the database. Real-time information is one of a key component of timeliness. A DBMS system contains metadata i-e data about data, in other words the data and a full explanation of the data. The explanation of the data includes: how data would be accessed, what are the data formats and record structures. On the other hand, the file processing approach is contrasted to this approach, whereas, the structure and format of data and records are required to be known to the application programs. The changes in the database i-e change in data format, change in index structure or entering a new field etc. are reflected in the catalogue; therefore,

Challenges of change facing British airways

Challenges of change facing British airways Chosen Question: Select a London-based organisation and analyse the challenges of change facing it and how it is approaching the process of change. Where possible do so by reference to theories of change management. LEADERSHIP AND MANAGEMENT: Executive Summary: Airline business is a difficult company. It has been well-known in the direction of being the mainly economical company in all over the world. Marketing executive must also be ready for action on the way to manage through the challenges of this variety of business. British Airways is one of the market influential within the airlines industry in U.K. The corporation has it huge opportunity. The airline is dedicated towards quality-service. In count, it has its aggressive advantages. British Airways has enormous opportunity of increasing and getting better of its services. In this we discuss about the various challenges of change faced by the British Airways and in what way it is approaching the procedure of change. Introduction: British Airways is one of the leading airlines in the world. This case traces the airlines history and discusses the process of turnaround during the 1980s under the leadership of Lord King and Colin Marshall.   The case also discusses the subsequent turbulent period under CEO Bob Ayling and the challenges faced, including recession, competition, terrorism and the Gulf war. The case closes with an outline of the tasks ahead of the incumbent CEO Rod Eddington. The case can be used to illustrate the importance of leadership in bringing about cultural change. Challenges faced by British Airways: The economic conditions that prevailed throughout 2009/10 were the most severe they have ever encountered. As a result of the worst recession for 60 years, their industry has faced a series of permanent structural changes that have drastically reduced their revenues in the short term and have permanently changed the economics of running a premium airline. These problems are in themselves formidable. But, in addition, British Airways faced a list of daunting challenges of its own. These included the need to: à ¢Ã¢â€š ¬Ã‚ ¢ Raise finance at a time of continuing crisis in the debt markets; à ¢Ã¢â€š ¬Ã‚ ¢ Radically reduce their historic cost base; à ¢Ã¢â€š ¬Ã‚ ¢ Change working practices; à ¢Ã¢â€š ¬Ã‚ ¢ Complete their planned merger with Iberia; à ¢Ã¢â€š ¬Ã‚ ¢ Win an acceptable anti-trust agreement to cooperate with American Airlines and Iberia on North Atlantic routes; and à ¢Ã¢â€š ¬Ã‚ ¢ Tackle their  £3.7 billion pensions deficit successfully. Twelve months on, they can feel satisfied that on every one of these issues, they have either tackled or made significant progress in overcoming the challenges they faced. Permanent change They entered the recession financially strong and with their fleet replacement plans fully financed to 2013. In August 2009, they successfully raised  £350 million through a convertible bond issue, providing them with the finance to keep investing in their business and maintain their focthem on excellent service as the recession runs its course. Over the year they reduced their unit costs by 6.5 per cent. Their fuel bill fell by nearly  £600 million, accounting for a large element of this decrease. Unit costs excluding fuel also fell by 1.8 per cent. This was truly a remarkable achievement. It is hard enough to cut costs when capacity is rising; to do so when capacity is in sharp decline is very difficult indeed. Their cost base is now far more competitive, meaning they are well placed to achieve more profitable growth in the future. They successfully carried the majority of their workforce with them in making changes to working practices, including their pilots and engineers. A number of staff have left the Company on voluntary terms. They have succeeded in introducing permanent cost reductions across the airline, including reductions in crew complements. Regrettably, these changes were met by unjustified strike action by Unites cabin crew branch. BASSA misrepresented the Companys position to its members, failed to represent the views of the majority of cabin crew and has been intent on a confrontation with the airline. The vast majority of their employees recognise the need for permanent change and have shown great commitment to British Airways during this difficult year. Their relationship w ith Iberia is very strong and they have now signed a merger agreement that they know will bring real benefits to their respective customers and shareholders and protect the brands of the two airlines. If remaining technicalities are successfully dealt with, as they fully expect, the merger should be concluded by the end of 2010. Similarly, all the signs are that they can win anti-trust immunity from the THEM Department of Transportation along with regulatory approval from the EU competition authorities, to operate a joint business with American Airlines and Iberia over the North Atlantic. When in place they will be able to operate on equal terms with Skyteam and Star Alliance that already enjoy immunity. Their agreement will mean more competition not less, and greater choice for travellers on these busy routes. Finally, they are progressing with negotiations to agree a way to fund their  £3.7 billion pension deficits that satisfies the Trustees and meets their requirement that they will not have to increase their contribution to the schemes in the short term. Whilst the valuation has been agreed with the Trustees, it is currently under review by the Pensions Regulator. If they can keep the schemes open for existing members it will be a significant achievement and one that has eluded many other businesses in recent years. I hope you can see how huge an agenda of change they have tackled. In that sense, 2009/10 was a year of great achievement. Financial results Their progress is all the more remarkable at a time when all their principal business customers changed their travel olicies at the same time, turning their back on premium shorthaul travel and reducing their revenues by  £1 billion. Against that backdrop, they recorded another year of heavy losses in their business. They recorded their biggest ever half year loss of  £292 million. Early and far-reaching action on costs began to show through in the second half of the year and they were even able to post a small operating profit in the third quarter. For the year as a whole their pre-tax losses stood at  £531 million compared with a loss of  £401 million in the preceding year. They cannot afford to lose sight of the scale of their losses in the last two years, even though they came on the back of record profits in 2007/08. Their business simply will not survive long term unless they stop losing money on this scale. Dividends and executive pay The programme of change they are pursuing in the business is all about making sure they have the resources to deliver outstanding service to their customers, secure and rewarding employment to their staff and strong returns to their shareholders. Given the state of their market they have frozen pay across the airline for two years. They have once again decided it would be inappropriate to pay a dividend or executive or staff cash bonuses. Customer focus Their primary focthem must remain on their customers no matter how severe the economic conditions they face. The customer is at the very heart of their plans to build an efficient global premium airline and to achieve lasting and sustainable profitability for this business. During the year, they continued to outperform in their punctuality scores, not just at Terminal 5, but across the network. Maintaining that record has involved some magnificent work by people right across the business and they take immense pride in their achievements. Their customer service scores remain strong despite significant operational disruption. An industry in transition Consolidation will be a growing theme for their industry for the foreseeable future and they are pleased with their own progress in building new partnerships and alliances. But progress on liberalising the global industry remains painfully slow, nowhere more so than in the recent protracted Open Skies negotiations between the THEM and Europe. They had hoped that the conclusion of the EU-THEM second stage negotiations would have resulted in the immediate removal of THEM restrictions on ownership and control and the protectionist Fly America policy. Unfortunately, instead of the ambitious agreement that had been promised by both sides that would have acted as a template for further global liberalisation across other trading blocs, they have ended up with an agreement that fails to deliver a truly open market for aviation. This represents a missed opportunity to create a healthier and more efficient industry for the future. Indeed, the only hope for progress may lie in moving the issue to a more powerful arena such as the Trans Atlantic Economic Council where Europe could offer wider trade concessions, i n sectors such as agriculture, in return for progress on air transport. These restrictive ownership and control requirements that prevent cross-border airline mergers, need to be consigned to the history books and fast. Only then will they see the true benefits that normalisation of the industry can achieve as is already the case with other sectors of the global economy. Climate change As a company they have led the way in searching for real and radical ways to tackle climate change. Not only have they set ourselves industry-leading targets to cut their own emissions, they are also strong advocates of carbon trading and believe aviation should be part of a global emissions trading scheme. The Climate Change Summit in Copenhagen in December presented the industry with an ideal opportunity to come together and make this a reality. For many reasons the outcome from the summit was disappointing not least as no reference was made to the airline industry. However, it is clear the governments of the world recognise the airline industry is taking a responsible position and is indeed ahead of its regulators in wanting to tackle climate change. The industry continues to work closely together to develop and promote its position. Its now down to the regulators and Governments to show commitment to the industry and to allow them to play their full part in contributing to the gl obal reduction in greenhouse gas emissions. Economic outlook The worst of the recession seems to be over. Unemployment in the UK, for example, seems to have peaked and at lower levels than had been feared. In their own business, February saw them record the first increase in premium traffic since August 2008. But recovery is precariothem and it would be foolish to assume they are out of the woods yet. The new UK Government will be forced to make some very unpopular decisions in the weeks and months ahead. Tackling the deficit remains the biggest priority. The new coalition Government plans to make immediate cuts in the deficit, they believe this threatens real dangers, not least that increased taxes and hasty spending cuts could throttle consumer confidence and trigger a double dip recession. It is vital that the UK develops a credible, measured plan to reduce the deficit, spelling out the reductions that are needed and the timescale in which they will be achieved. With election grandstanding now out of the way, this must be a priority for the new administration. A tremendothem effort Its been an immensely difficult year for my colleagues across the business and I want to thank them for the tremendous work they have done. The spirit theyve shown in supporting the business through one of its most difficult periods has been unbelievable. Its involved a lot of hard work and considerable personal sacrifices. Their prospects Their own recovery depends very much on how fast the general economy returns to growth. They remain cautiothem on that. They expect the climb out of recession to be a relatively slow one. However, I am convinced that the work they have done over the last 18 months to restructure their cost base and the progress they have made on the challenges they faced at the start of 2009/10, mean they are a far more resilient business today. That means they can be confident about surviving through further economic uncertainty. More importantly, it means they will be in a position to achieve higher levels of sustainable profitability when conditions improve. That is very good news for their customers, their staff and their shareholders. Approaches for the variothem challenges faced by the British Airways: One of the significant ways to distinguish one airline from another is in terms of the quality of its decisions. They use operational systems to run the business and business intelligence, delivered by Business Objects query and reporting tools, to manage it. British Airways Improves Customer Relationship Management and Maximises Revenues with Information Delivered by Business Objects The airline market is fiercely competitive with strong demand for lucrative business traveller routes due to capacity restrictions at major European airports and low cost entrants offering cheaper flights for the leisure passenger. Leading UK airline British Airways, is underpinning its strategic operations with business intelligence (BI) delivered by Business Objects solutions. British Airways use BUSINESSOBJECTSà ¢Ã¢â‚¬Å¾Ã‚ ¢, the integrated query, reporting and online analytical processing tool (OLAP) to access, analyse and share information stored in British Airways data warehouse. British Airways is also currently in the process of extending the decision making process worldwide via WEBINTELLIGENCE ®, the internet BI solution from Business Objects. Strategic Decision Making British Airways is one of the worlds most successful airlines, carrying over 48 million passengers a year. Peter Blundell, Knowledge Strategy Manager, British Airways, says One of the significant ways to distinguish one airline from another is in terms of the quality of its decisions. They use operational systems to run the business and business intelligence, delivered by Business Objects query and reporting tools, to manage it. BUSINESS OBJECTS is used throughout British Airways, with dozens of applications taking information from a central data warehouse. These cover all aspects of the business from CRM applications supporting the frequent flyer programme, through yield management and revenue analysis to catering supply chain management. Blundell explains, With BUSINESS OBJECTS they have been able to provide any line manager with the capability to assess relevant business information without requiring an army of data specialists. British Airways primary challenge is to make the airline as a whole and each route profitable. This is complicated since the company is unable to change product offerings very quickly. With the capacity restrictions in many airports, routes have to be negotiated and published some six months in advance. BUSINESS OBJECTS supports their long term planning, analysing the number of flights per day, routes and aircraft types that are most appropriate, says Blundell. This drives their negotiation for capacity constrained routes. Maximising Yield Every airline has to achieve a balance between availability of higher priced business seats and filling the flight with cheaper leisure fares. British Airways is using BUSINESS OBJECTS to analyse customer behavitheir and flight sales to maximise yield on each route. The business and leisure traveller have very different needs, with the business traveller looking for frequency of flights, punctuality and good customer service, while the leisure traveller is looking for value for money. Customer service also provides an area of differentiation. British Airways promotional activity tailors offers based on customer preferences and travel history. The costs the market will bear are different on each route, at different times of the day and week and depend on the level of competition on that route. BUSINESSOBJECTS enables them to better understand booking and customer profiles and use that information to maximise yield on each flight by creating the right promotional offer to each customer group. British Airways Leads Punctuality League Two of the most successful BUSINESS OBJECTS applications have addressed punctuality and baggage handling. Analysing sources of delay, by type, route and reason has enabled British Airways to significantly improve its position in the punctuality league of European airlines. For business passengers, punctuality and efficient baggage handling are critical factors that drive the choice of airline. British Airways wanted to improve its punctuality and BUSINESS OBJECTS was part of that solution. By analysing any problems with BUSINESS OBJECTS they have become one of the top rated European airlines for punctuality. A similar analysis using BUSINESS OBJECTS to look at baggage handling enabled the company to highlight reasons for baggage failing to connect with the right flight. While there was time for passengers to make the connection it was not always possible for their luggage to make the same journey. They have overcome that problem and significantly improved our baggage handling as a re sult, says Blundell. Worldwide Business Intelligence Having created a business intelligence infrastructure that is underpinning decision making throughout the British Airways head office, the company is now looking to broaden its user base from one thousand to potentially ten thousand worldwide via its intranet. Blundell explains, They plan to use Business Objects WEBINTELLIGENCE internet BI solution to deliver the business intelligence functionality they have developed to airports and offices around the world. By leveraging the intranet and WEBINTELLIGENCE, they can deliver key business information in a cost effective manner. Using WEBINTELLIGENCE, British Airways will be able to provide local managers with secure access to the local information pertinent to their operation, underpinning the drive to maximise revenue and market share and minimise costs across specific routes. Blundell explains, British Airways business goal is to broaden the decision making ability by providing pertinent information. Empowering people to make decisions on behalf of the company leads to better customer relationships. By making information available via the intranet they can ensure improved consistent customer service worldwide. By analysing any problems with BUSINESS OBJECTS e have become one of the top rated European airlines for punctuality. Conclusion: British Airways remains cautiously optimistic about its future prospects. However, it is certain that considerably more work lies ahead if the airline is to succeed. The FSAS plan incorporated by BA resulted in considerable cost savings, and divestments also raised funds to pay off debt. The goal of the FSAS plan was to achieve a 10% operating margin and hence more recent cost cuts and job loses have been made by Willie Walsh order to accomplish this.

Prejudice and Racism in Mark Twains The Adventures of Huckleberry Finn

Prejudice and Racism in Mark Twain's The Adventures of Huckleberry Finn    Despite all the criticism, of racism and other questionable material for young readers, Mark Twain’s The Adventure of Huckleberry Finn is a superbly written novel, which in the opinion of this reviewer should not be remove the literary cannon. Twain’s novel is a coming of age story that teaches young people many valuable lessons and to some extend makes students reexamine their own lives and morals. The most common argument for its removal from the literary canon is that the novel is too racist; it offends black readers, perpetuates cheap slave-era stereotypes, and deserves no place on today’s bookshelves.   However one must ask if Twain is encouraging traditional southern racism or is Twain disputing these idea.    On a superficial level The Adventures Huckleberry Finn might appear to be racist, and for the most obvious reason: many characters use the word â€Å"nigger† throughout the novel. But since the action of the book takes place in the south twenty years before the Civil War, it would be amazing if they didn’t use that word. A closer reading also reveals Twain’s serious satiric intent. In one scene, for instance, Aunt Sally hears of a steamboat explosion. â€Å"Good gracious! anybody hurt?† she asks. â€Å"No'm,† comes the answer. â€Å"Killed a nigger† (Mark Twain, Huckleberry Finn 1409). But anyone who imagines that Mark Twain meant this literally is missing the point. Rather, Twain is using this casual dialogue ironically, as a way to underscore the chilling truth about the old south, that it was a society where perfectly â€Å"nice† people didn’t consider the death of a black person worth their notice. To drive the point home, T wain has the lady continue: â€Å"We... ...e end of the novel, Huck and the reader have come to understand that Jim is not someone’s property or an inferior man, but an equal. To say that The Adventures of Huckleberry Finn is a racist novel is absurd, but there are always some hot-heads claiming that the novel is racist. These claims are not simply attempts to damage the image of a great novel, they come from people who are hurt by racism and don’t like seeing it in any context. However, they must realize that this novel and its author are not racist, and the purpose of the story is to prove black equality. It is vital for the reader to recognize these ideas as society’s and to recognize that Twain throughout the novel does encourage racist ideas, he disputes them. For this reason, and its profound moral implication, The Adventures of Huckleberry Finn should not be removed from the literary canon. [1056]